THEY STOOD UP FOR YOU. WILL YOU STAND UP FOR THEM?
GMC is pleased to announce a national charity partnership with the Stephen Siller Tunnel to Towers Foundation and their Building for America’s Bravest (BFAB) Program. Through this vital program, funds are raised to build custom-designed, specially adapted “smart homes” for our nation’s most catastrophically injured military service members. Energy efficient, automated, and easily accessible, these innovative homes use “adaptive technology” to help these courageous men and women live better, more independent lives.
The foundation, named after Stephen Siller, a New York City Firefighter who heroically sacrificed his life as a first responder on September 11, 2001, seeks to build a minimum of 200 smart homes for deserving veterans who eagerly await. To date, with the help of other major corporate sponsors, the foundation has built or is in the process of building 44 homes, but there is a long way to go. As each smart home costs nearly $500,000 to build, it will take the help of all of us to make a difference.
GMC launched a national campaign called #enlistme. This will serve as a rallying cry to stir people to act. We want to lead the charge to help build more smart homes and invite people to “enlist” to “unlist” these service members from the waitlist. We are recruiting the participation of celebrities, athletes, and community influencers to answer the call and spread the word through social channels and more. We will also drive people to www.ourbravest.org/enlistme to make a donation. Video content, special information and social feeds will help educate those who choose to enlist.
Most importantly, we at GMC ask that we all enlist – our employees, our dealer partners, our consumers, and ourselves. These valiant service members did their part, now it’s our turn. #enlistme Program HQ will educate you on BFAB and request you to make a commitment through displaying materials in your dealership, increasing awareness among staff and consumers, and generating support. If you agree, we will send you program materials including a menu of options for you to consider in generating support.
Please join us in this effort and “enlist” to “unlist”. We need everyone on board. Let’s make #enlistme the biggest campaign ever for our deserving heroes!